Google Business Profile: Why Skipping It Is Costing You
Imagine someone nearby searches for the exact service you offer. You’ve got a great website, solid branding, and maybe even some good reviews elsewhere, but your business doesn’t show up on Google Maps. Instead, your competitors do. That lead is gone. Why? Because you don’t have a Google Business Profile.
What Is a Google Business Profile?
A Google Business Profile (GBP) is what allows your business to show up on:
Google Maps
Local search results
“Near me” searches (e.g. “tax preparer near me”)
It displays key info like your hours, photos, reviews, services, and contact info — all before anyone ever visits your website. And more importantly, it’s one of the first things potential customers check to decide if you’re legit.
Why 90% of Local Searchers Won’t Find You Without It
According to Google, 46% of all searches have local intent — meaning nearly half of all users on Google are looking for businesses, services, or solutions near them.
But here’s the catch:
When people search locally, 90% of them click on results from the first page, and most often from the Google Map Pack — the 3 local listings shown above regular search results.
Further supporting this:
92% of consumers choose a business on the first page of search results.
Over 80% of mobile local searches lead to direct action within 24 hours — like a call, visit, or purchase.
And nearly 70% of local searchers say they’re more likely to trust a business with a complete Google Business Profile.
So when your business isn’t listed — or not properly optimized — you’re left out of the top results entirely.
And with the majority of people never scrolling past the first few listings, you’re essentially invisible to them.
Here’s Why You’re Losing Business Without One
1. You Don’t Show Up Where People Are Searching
Most customers looking for local services go straight to Google — and they stop at the top 3 local listings (known as the map pack). If your business isn’t there, you’re practically invisible.
2. Mobile Searches Favor Verified Listings
“Near me” searches have exploded, especially on mobile. If your profile isn’t optimized, your business simply doesn’t appear — even if you’re the best option nearby.
3. No Profile = No Trust
When people can’t find your verified Google listing, they assume:
You’re out of business
You’re untrustworthy
Or worse — you’re a scam
This makes it harder to earn clicks, calls, or visits — no matter how good your website is.
Meanwhile, Your Competitors Are Cashing In
Businesses that are showing up on Google’s local results are gaining your potential customers. And they didn’t have to work any harder — they just had their online presence properly set up.
Even a business with a weak website can outrank you if their Google Business Profile is optimized and active.
What Needs to Be Done
If you're serious about getting found, here’s what your Google Business setup should include:
Claiming and verifying your profile
Adding optimized business info (services, hours, etc.)
Uploading high-quality photos
Connecting your profile to your website
Generating and responding to reviews
Ensuring your business shows up for relevant local searches
Skipping any of these steps means leaving money on the table — and visibility in the dark.
Bottom Line: If You’re Not Showing Up, You’re Losing Out
Having a website is important — but without a Google Business Profile, you’re not even in the game when it comes to local visibility.
Your customers are out there searching. The question is: Will they find you, or someone else?
Want help getting your Google Business profile set up and connected to your website the right way?
Let our team handle it — professionally, completely, and fast.
